privacy policy

privacy policy

Privacy Policy


This Privacy Policy explains what type of information that can be collected, held and processed by PT Cakrawala Inovasi Adikarsa (“Matamaya”) in connection with the provision of any product, service, content, application, or Matamaya website (referred to collectively as the “Services”), and how that information is used and protected. This Privacy Policy also sets out how you can contact us if you have any queries or concerns regarding your personal data.

We reserve the right to make changes to this Privacy Policy at any time. Please check the Privacy Policy periodically for changes. Your continued use of our Services will signify your acceptance of any and all changes to this Privacy Policy made by us from time to time. This Privacy Policy is issued by Matamaya, with its registered office Jl. Barito II No.7, RT.8/RW.5, Kramat Pela, Kec. Kby. Baru, Kota Jakarta Selatan, DKI Jakarta. 12130, Indonesia.

1. About Matamaya

Matamaya is a tool that measures social media performance and finds consumer insight. These data will be turned into a clear graph that is easy to read.

2. Data we collect or receive

We collect personal data from our customers and users of the Services (which includes employees of our corporate or institutional customers) for our own purposes, such as to provide and administer the Services. We are the data controller in respect of these personal data.

In order to provide our services, we analyze user profiles and other information that we receive directly from social media platforms such as Facebook, Twitter, YouTube, TikTok, Instagram, via these platforms’ APIs. Such data include both non-personal data such as various statistics and metrics and personal data of the platforms’ users. Where we source the data directly from the relevant platforms, via these platforms’ public APIs, we determine the purpose of processing, which is developing and constantly enhancing our Services and offering them to our customers on a world-wide basis, via our web platform. In such cases, we would be the data controller with respect to this information.

We also process personal data on behalf of our customers as their data processor; this is when the provision of certain Service or Service feature requires that our customers give us a permission (such as, for example, a token or other administrative permission) within the Service to access and manage any information that our customers monitor or collect from social media sites; this may include information that is not publicly available. When we access such customer’s data within their social media pages and properties with respect to which the customers are the data controllers, we act in accordance with the instructions of our customers (which they give us through the Services) as their data processor. This will be, for example, when we access Facebook insights or manage the communication (Facebook messages) between the customer and its end users within our customer care feature of the Community Service.

3. How we use the data

We use your personal data for the following purposes:

a. To provide the Services

We may process your personal data to identify you when you log in to your account and use our Services, to enable us to operate the Services and provide them to you. This may include verification of your payments, purchase orders and billing information. It may also include verification to determine free trial eligibility.

b. To communicate with you

We may process data of our customers or their individual users in particular email or other contact data, to communicate with our customers and users, for example, when we assist them with setting up or administering their account, when we provide customer care and support, send technical notices, updates of upcoming changes or improvements to the Services, reminders, security alerts and other support and administrative messages.

c. To provide a better user experience

We may process your personal data to learn how you use our Services to be able to continuously enhance user experience as well as provide our customers seamless customer support. We may also process such personal data to improve and enhance our existing Services and develop new offerings.

d. To protect our Services and secure our or third party rights

We process your personal data in the scope specified to keep the Services safe, secure and reliable. This includes detecting, preventing, and responding to fraud, abuse, security risks, and technical issues that could harm Matamaya, our customers and users, also to establish, exercise or defend our legal claims or, where necessary, protect the rights of Matamaya.

e. For marketing and sales purposes

We may process your contact personal data, in particular email, name, company and job title to offer you our new Services.

f. Lawful basis

For the purposes specified in Sections 3.1 and 3.2, we process your personal data based on our contract with you (if you are our direct customer and a natural person) or based on our legitimate interest to provide our Services to our customers (where our customer is your company or organization and you are an authorized user designated by your company or organization, or if you are social network user whose data are analyzed).

g. Retention periods

We retain your personal data for the period necessary to fulfil the purposes outlined in this Privacy Policy and/or any Services agreement, unless a longer retention is required by law or storing of the data is needed for the establishment, exercise or defense of Matamaya legal claims.

h. Sharing your personal data for legal and business purposes

We may use and/or disclose to third parties (including government bodies and law enforcement authorities, our affiliates, professional advisors and our vendors or subcontractors) information about you when:

This information will be shared and provided, in all such circumstances, we will only share the limited personal information that is required to be shared in the unique situation.

We share your data with our trusted business partners or individual who process your data as our data processors on our behalf and pursuant to our instructions, in accordance with this Privacy Policy. We select our vendors very carefully and always ensure that they provide adequate data protection and security safeguards.

i. Anonymous statistics

We may use aggregated anonymized data derived from the personal data provided by you or collected by the program analytics such as user behavior and activities for our own statistics, for auditing, for the purposes of product and market research, for analytics (which helps us to optimize and improve our Services and their usability, the range of Services and to develop new technologies, products, and services), and for benchmarks and other analyses. Additionally, we may choose to publish such anonymized data and to share it with third parties outside of Matamaya.

j. Marketing communications

We may contact you about our news, events, Services and their features or special offers that we believe may interest you, provided that we have the requisite permission to do so, either on the basis of your consent (where we have requested it and you have provided it to us), or our legitimate interests to provide you with marketing communications where we may lawfully do so, within the limits provided by law. In the latter case, we will only send you marketing communication if you are using or have recently used any of our Services and have not objected to receiving such information.

k. Security and location of your data

We have implemented and will maintain appropriate technical and organizational measures, internal controls, and information security routines in accordance with good industry practice while keeping in mind the state of technological development in order to protect your data against accidental loss, destruction, alteration, unauthorized disclosure or access or unlawful destruction. Such measures may include, without limitation, taking reasonable steps to ensure the reliability of employees having access to your data and providing for limited access rights and access controls; authentication; personnel training; regular back up; data recovery and incident management procedures; restrictions on storing, printing and disposal of personal data; software protection of devices on which personal data are stored; etc.

l. Cookies

We use cookies so that the users can log in to the system and fully navigate within the system; while remaining in compliance with the provisions stipulated by Matamaya; turning off cookies would result in the user being unable to login to the system.

m. Your rights and your duty to inform us of changes

If you exercise any of your rights pursuant to this Section or pursuant to applicable laws, we will communicate any rectification or erasure of your personal data or restriction of processing carried out in accordance with your request to each recipient to whom the personal data have been disclosed pursuant to Section 6 of this Privacy Policy, unless such communication proves impossible or involves disproportionate effort.

n. Rectification of your personal data

According to applicable laws, you have the right to rectify your personal data you have shared with us. Through your settings of the Services, you can update your account information, change your profile settings. If you wish to limit or change access to or the sharing of your personal data with a social network, please do this via your account settings on that social network.

o. Accuracy of your personal data

We take reasonable measures to ensure that you are able to keep your personal data accurate and updated. You can always approach us in order to obtain confirmation whether or not we still process your personal data. If you find out that your personal data processed by us is inaccurate or incomplete and you are unable to update your personal data, you may request us to update such personal data. We will verify your identity and update your personal data on your behalf.

p. Erasure of your personal data

You can ask us to erase your personal data at any time. If you approach us with such a request, we will delete all your personal data we have without undue delay, provided that your personal data is no longer necessary for the provision of the Services or other permitted purposes, in particular in connection with exercising and defending our legal rights, or meeting our legal obligations.

q. Restriction of processing

If you request us to restrict the processing of your personal data, e.g. in circumstances when you contest the accuracy, lawfulness or our need to process your personal data, we will limit processing of your personal data to the necessary minimum (storage) and, if applicable, will process them only for the establishment, exercise or defence of legal claims or, where necessary, for protection of rights of another natural or legal person, or other limited reasons dictated by the applicable law. In case the restriction is lifted and we continue processing your personal data, you will be informed accordingly without undue delay.

r. Portability of your personal data

You have the right to receive personal data relating to you and which you have provided to us. If you approach us with such request, we will provide your personal data in commonly used and machine-readable format to you without undue delay from receipt of your request. If you request so, we will send your personal data to a third party (another data controller) which you will identify in your request, unless such request would adversely affect rights or freedoms of others and where technically feasible.

s. Objection to processing

You have the right to object to our using your personal data on the basis of our legitimate interests (refer to Section 4 above to see when we are relying on our legitimate interests) (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground. In such case, we will no longer process your personal data unless we demonstrate compelling legitimate grounds for their further processing which override your interests, rights and freedoms, or for the establishment, exercise or defence of our legal claims. If you object to processing of your data for direct marketing purposes, we will cease to process your data for these purposes.

t. Withdraw your consent

If you have provided us any consent with the processing of personal data, for example for marketing communication, you can withdraw your given consent at any time without stating any reason. We will block your personal data for any further processing. Please note that the withdrawal of your consent does not affect the lawfulness of any processing based on consent before its withdrawal.

u. Complaint to a data protection authority

You have the right to submit a complaint concerning our data processing activities to Limestones Digital Home, at Jl. Barito II No.7, RT.8/RW.5, Kramat Pela, Kec. Kby. Baru, Kota Jakarta Selatan, DKI Jakarta. 12130, Indonesia.

v. Contact Us

If you have any queries regarding our data collection and protection practices or your rights, please do not hesitate to contact us.


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